Nova Hospitality has announced the launch of The Well, the latest innovative concept incorporating top tier nutrition, local and sustainable farming and authentic bold flavors to create a breakthrough culinary experience redefining healthy in Downtown Austin.

The Well’s timely opening this Fall will bring healthy, plant-forward and flavor-focused breakfast, lunch and snack offerings to Austin residents. Located in Austin’s iconic 2ND Street District at 440 W. 2nd St. for pickup, with delivery options available across the city, hours of operation will be from 8am to 3pm daily.  Menu items range from functional smoothies and smoothie bowls, appropriately named for their nutritional benefits to a full-service coffee bar, gourmet toast, seasonal salads, nutrient-dense meals and more. All menu items featured at The Well are nonGMO, soy free, trans fat free and refined sugar free. Additionally, nearly every menu item can be made vegan, nut free, dairy free, and gluten free. Grab-and-go bottled beverages, cold-pressed wellness shots and other freshly prepared wholesome snacks will also be available in addition to a retail section including local brands such as Moontower Matcha, Bearded Brothers, Culina yogurt and more. Plans to extend hours into dinner menu items, sustainable wine and functional cocktails are expected later this year. 

“Although the concept for The Well has long been in the works, our focus on take-out and delivery - while Austin practices social distancing - pushed us for a Fall opening.” said Jack Zimmermann, founder of Nova Hospitality. “We’ve spent time carefully curating the menu at The Well using only the highest quality, local-when-possible ingredients while maintaining bold flavors. It’s exciting to bring something new to Austin and expand Nova’s offering.” 

The Well’s elevated level of health-focused cuisine comes from the dynamic duo Chef Jon Oh, Culinary Director for Nova Hospitality, and Liv Langdon, Holistic Health Coach and Nutrition Consultant for The Well. Langdon joined the team with the goal to illustrate and educate the importance of balanced nutrition, ingredient selection, food sourcing, and flavor pairing. The two combined their passions for food that is both filling and nutritious, without sacrificing flavor and taste, to create the menu at The Well. From the bone broth and grain-free granola, to various nut milks and sourdough bread, nearly everything on the menu is made in-house from scratch and is locally sourced when possible.

“I am thrilled to bring this collaborative concept to Austin.” said Langdon, “Chef Jon and I are both passionate about food that tastes amazing, but that is nutritionally sound. Merging my background of Western and Eastern wellness philosophies and functional foods with Chef’s expertise in flavor profiles and ingredient sourcing, we have created an innovative menu of vibrant colors, natural flavors and food quality that Austin has never seen before. Our aim is to educate patrons of The Well about healthy food that is locally sourced while also being a delicious, culinary experience.”

As part of Nova Hospitality’s dedication to supporting the Austin community and promoting wellness across the city, The Well is committed to working with organizations in Austin to provide tasty and nutritious meals to underserved communities on a weekly basis. 

The Well will be available for pick-up, delivery, and will offer patio seating beginning in October 2020 with expansion plans to follow. For more information visit www.eatwellatx.com. 

The latest innovative concept from Austin-born Nova Hospitality, The Well blends top tier nutrition, local and sustainable farming and authentic bold flavors to create a breakthrough culinary experience redefining healthy in Austin. The Well is located at 440 W. 2nd St in Austin, TX. Hours of operation are 8am-3pm daily for pickup and delivery. Nourish your mind, fuel your body, feed your soul and live well. Follow along on social media @eatwellatxor visit us online at www.eatwellatx.com. 

Nova Hospitality is an industry-leading hospitality group focused on consulting, management and ownership for best-in-class restaurants and nightlife venues. Nova’s approach is steeped in collaboration and quality. Nova Hospitality properties in Austin, TX include TenTen, Devil May Care and The Well. Learn more at www.novahospitalitygroup.com.